Client Stories

What operators say about our reports

Feedback from retention heads, network planning directors, and commercial officers who used our deliverables in internal planning and external correspondence.

★★★★★

"The churn cohort charts separated prepaid migration from genuine disconnects — something our internal dashboards had been lumping together for two quarters. We used the appendix tables in a board presentation without reformatting."

Kim Hyun-soo Director of Network Planning Regional MVNO, Gyeonggi Province Report: Quarterly Subscriber Behavior Report
★★★★★

"Meadow Way traced a spike in voluntary churn to a specific retail bundle change we rolled out in March. The report named the affected ARPU bands and prepaid-to-postpaid paths clearly enough that our retention team could act within a week."

Park Ji-eun Head of Customer Retention Mid-tier mobile operator, Seoul Report: Churn Pattern Analysis
★★★★

"Segment definitions were conservative — they did not over-split our youth cohort into micro-clusters we could not market to. That restraint saved us from chasing phantom segments."

Reservation: Delivery took one week longer than the initial timeline because we added a roaming sub-analysis mid-engagement.

Tan Wei Ming Analytics Manager Telecom group, Singapore hub Report: Usage Segmentation Study
★★★★★

"After a tower outage in Haeundae, we needed subscriber-level evidence for a regulator inquiry. The event window analysis matched our own fault logs and added usage rebound curves we had not plotted internally."

Lee Min-jung VP Operations Fixed-wireless provider, Busan Report: Network Event Impact Assessment
★★★★★

"The printed executive summary fits on two pages and the numbered chart references match the full PDF. Our CFO appreciated that — previous vendors sent 80-slide decks labeled as summaries."

Reservation: We would have liked Korean-language captions on chart axes for a subsidiary audience; Meadow Way noted that as an add-on for the next cycle.

Choi Seung-ho Chief Commercial Officer National carrier affiliate Report: Quarterly Subscriber Behavior Report

Extended project story

Planning team reviewing quarterly subscriber charts in a conference room

Gyeonggi MVNO — separating prepaid expiry from true churn

A regional MVNO with 420,000 active prepaid lines had reported rising churn for three consecutive quarters. Internal dashboards counted every balance expiry as a disconnect, inflating the rate by roughly 2.1 percentage points.

Meadow Way reconstructed exit pathways using MNP records and explicit disconnect flags. The revised voluntary churn rate stabilized near 3.4%, while expiry-driven exits were reclassified as low-engagement lapses. The retention team redirected campaign budget from win-back offers to recharge reminders for the lapse cohort.

Deliverables included a definition appendix adopted into the client's internal wiki and a trimmed executive summary used in a Q3 board packet.

Operations review following a network outage incident

Busan fixed-wireless — post-outage evidence for regulator inquiry

After a six-hour outage affecting Haeundae and surrounding districts, the operator faced questions about subscriber impact scope. Meadow Way matched NOC incident timestamps to usage troughs and plotted recovery curves against a control region in Nam-gu.

Disconnect spikes appeared seven days after service restoration — not during the outage window — suggesting billing-cycle effects rather than immediate flight. The report supported a calibrated goodwill credit program sized to the lagged exit cohort.

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