Flagship Report · Q1–Q4 Cycle
Quarterly Subscriber Behavior Report
A structured quarterly read on how your subscriber base moves — acquisition channels, in-life usage shifts, voluntary and involuntary churn, and prepaid-to-postpaid migration — prepared for network planning and retention leadership.
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Who this report serves
Mobile network operators and MVNOs operating in Korea who need a consistent quarterly narrative on subscriber health — not a one-off dashboard export. Typical readers include directors of network planning, heads of retention, and commercial officers preparing board or regulator-facing summaries.
What you receive
- Executive summary (two pages) with numbered chart references
- Churn decomposition: voluntary, involuntary, migration, and win-back
- Usage intensity bands by plan type, region, and tenure cohort
- Acquisition channel attribution with 90-day in-life behavior
- Segment migration matrix (prepaid ↔ postpaid, plan tier shifts)
- Appendix tables suitable for internal circulation
- 90-minute briefing at our Seongnam office or secure video session
What is excluded
- Real-time monitoring or alert systems
- Marketing campaign creative or offer design
- Subscriber PII or line-level record exports
- Ongoing access to proprietary visualization software
Process
- Week 1–2: Data scope agreement, field definitions, and secure transfer setup
- Week 3–5: Analysis, cohort construction, and draft chart set
- Week 6: Client review session with annotated draft
- Week 7–8: Final report, appendix tables, and executive briefing
Preparation required from you
Aggregated subscriber event extracts (activation, plan change, disconnect, payment failure) covering the reporting quarter, plus plan catalog metadata. We provide a field specification document at engagement start.
Ready to define scope for your next reporting quarter?
Submit a project brief