Segmentation Project
Usage Segmentation Study
Define actionable subscriber segments based on voice, data, and roaming intensity — with explicit rules your marketing and product teams can reference without re-running the analysis each month.
Outline your segments
Approach
We start from your commercial definitions — youth, family, enterprise SME, roaming-heavy — and test whether usage data supports those boundaries or suggests refinements. Segments are capped at a practical count (usually six to nine) to avoid unmaintainable micro-clusters.
Deliverables
- Segment rulebook with thresholds and overlap notes
- Population counts and ARPU contribution by segment
- Migration patterns between segments over 12 months
- One workshop session with your product and marketing leads